Unique. Original. Remarkable. It’s difficult to develop real estate marketing ideas day in and day out that meet each of these criteria — especially when you spend much of your time on the road meeting with clients and leads.
The Importance of Time Management:
The success of your real estate business depends on how well your online marketing funnel attracts new home buyers. 44% of all home buyers and 99% of Millennials go to the Internet first when finding properties for sale. As a real estate professional, you need a professional website if you expect to increase revenue over time.
Home buyers expect quality as they search for homes and the REALTOR® that best fits their needs. Your website should showcase your property listings, brand and expertise. Tools that help you stand out include:
- Branded messaging and images
- Responsive design
- IDX integration
- Blog content
- Lead capture landing pages
- Area pages
Practical Tips for Improving Time Management:
- If you’ve ever checked out BuzzFeed before, then you know people like to take quizzes on just about any subject. Test your audience with a short, multiple-choice quiz on something of interest.
- Creating a website provides a digital hub for interested buyers to learn more about available properties.
- Pro tip: Whether you work at a brokerage or have your own firm, creating a website is a great way to grow your personal brand.
- A blog allows you to demonstrate real estate industry expertise, establishing credibility with potential clients.
Develop email marketing campaigns.
- Send a monthly newsletter roundup of your blog content, and reach out to contacts when new property listings are available.
- Creating email marketing campaigns lets you connect with past and potential clients in real estate marketing.
- Virtual buyers can envision themselves in a potential new home before visiting the property.
Paid Instagram promotions allow agents to target their ideal audience with precision. Instagram ads can target specific demographics, ensuring the most relevant audience sees the ad.
Pro tip: Video ads on Instagram or TikTok aren’t just great for promoting listings — they also give you a chance to show your personality and build credibility with potential clients.
Conclusion
Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic 101 seminar about the basics of home buying and mortgages.
